Product Packaging Design for We-Vibe Chorus Case Study
The Situation: Adult toy maker, WOW Tech needed to develop a distinct brand packaging for its most advanced couples vibrator – We-Vibe Chorus.
The Solution: Our design capitalized on human insights that would elevate the brand’s sensual positioning. Including findings, which guided our gold accents and the integration of music. As it turns out, couples who listen to loud music together report having 67% more sex than those who don’t. So, we created a scannable playlist that was part of all POS materials. From Al Green to Zayn, the code turned our packaging into an immersive consumer experience.
The Results: Our research and design quickly became a gold standard for We-Vibe and was rolled out in 60 different countries.