The Situation: Even with high praise from automotive associations, Mazda’s latest SUVs needed to strengthen awareness and relevance amongst affluent SUV buyers.

The Solution: A bespoke digital strategy ranging from 6-second bumpers to cinematic short films that told the stories of three lifestyle adventure seekers who used Mazda to pursue their passions.

The Result: The CX-3, CX-5, and CX-9 saw a 17%, 11%, and 15% lift in awareness, respectively. Additionally, the CX-5 saw a 34% lift in ad recall.