Cadillac Content Case Study
The Situation: While Cadillac’s auto-centric photography maintained a strong fan base on social, the overall content was stagnating and lacking any true articulation of its brand belief – “only those who dare, drive the world forward.”
The Solution: Identified a white space on Instagram for luxury lifestyle brands, and enlisted the help of photo-surreal photographers from around Canada to reimagine Cadillac from their #DaringViews.
The Results: Our collaborative work had an engagement rate that was 79% above our competitive set on social and a Facebook Ad Recall Rate that was 61% above benchmarks. And best of all, Cadillac partners from other countries wanted to reuse our content.